Campaign Overview
Aggregate KPIs — GPU Telemetry Engine & USDeo Protocol.
Campaign Narrative
Driver and constraint this week.
✓
Primary driver
—
⚠
Primary constraint
—
Engagement Funnel
Impressions → Engagements → Clicks → Signups → Retained
| Stage | Volume | Conv Rate |
|---|
KOL Roster
| Handle | Tier | Niche | Followers | Total Views | Eng Rate | Posts | Signups | CPS | Status |
|---|
Tier Breakdown
Auto-calculated from KOL rows
| Tier | KOLs | Budget % | Avg CPS | Avg Eng |
|---|
🎯
Niche concentration
—
⚡
Best CPS signal
—
Campaign Periods
4-week content cadence: Tease → Reveal → Proof → CTA.
🏆 Top 3 Posts of the Period
Top Posts
| KOL | Format | Narrative | Impressions | Eng Rate | Signups |
|---|
Signups & Efficiency
Unit economics per KOL — CPS auto-calculated from fee ÷ signups.
Efficiency Leaderboard
Ranked by CPS — lower is better
| Handle | Followers | Signups | Eng Rate | CPS | Period |
|---|
CPS by Tier
Lower = better · target ≤$50 blended
Concerns & Risks
Eng rate <3%, bot_score Medium/High, status at risk.
Period Engagement Diagnostic
Avg eng rate per campaign period vs. 3% target
📌
Why this matters
Engagement rate is the leading indicator for signup conversion. Any campaign period dropping below 3% requires immediate brief refresh for its KOLs.
Underperforming KOLs
Auto-flagged: eng <3% or status = at risk
| Handle | Signups | Eng Rate | Bot Flag | Status | Notes |
|---|
Actions & Decisions
Before Next Period
Timeframe: Next 7 Days
Post-Campaign
Timeframe: Next Quarter
Decision Log
| Action | Owner | Guardrail | Review | Status |
|---|
Analytics
Impressions by Period
Actual vs. target trajectory
Signups & CPS by Tier
Bar = signups · Line = CPS ($)
Narrative Mix
Impression share by campaign pillar
Engagement Rate by KOL
Top 5 & bottom 5 by engagement rate